The annual report as a form of image communication
The finance sector is in a state of flux. As well as change in generation in its long-standing customer structure, BHI is faced with some major challenges. A solid business policy, custom solutions and flexibility are sought after values in a private bank, now more so than ever.
The photo spread of the annual report focuses on each of the BHI’s three brand values and interprets «solid yet flexible», «listening yet guiding» or «global yet personal» using vastly different approaches in terms of content and visuals. The result is a series of exciting photo spreads that transport the reader into the needs and dreams of BHI customers, however diverse these may be. A visual impression of a sculpture being created from a piece of rock with a great deal of patience and flair is another aspect.
Task
Annual design and implementation of the annual report including brand positioning
Solution
A focus on one of the brand values and illumination of its various aspects in light of changing market conditions and the client base.
Services
Annual report
Concept
Art buying
Photoshoots
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