MULTIPLE PARTS FOR A LARGE-SCALE WHOLE.
Getting to the heart of complexity
blumergaignat has twelve employees and is responsible for prestigious construction projects in the healthcare sector. Its core competencies are in principal representation and integral hospital construction consultancy. blumergaignat manages complex building projects through all phases until completion. In recent years, the company has grown and has gained new, experienced partners. blumergaignat’s specialists are now represented in three locations in Switzerland and are expanding their core business.
After founding member, Christian Blumer left the company due to old age, co-founder Patrik Gaignat and his three new partners considered a new brand image and a change of name. After discussing the matter with evoq, however, it quickly became clear that they should keep the name blumergaignat because an established name is an important asset. evoq then concentrated on relaunching the strong brand with an incisive strapline.
In its work representing principals, blumergaignat constitutes a hub for complex construction projects. The company uses sophisticated processes to bring the individual pieces together to form a cohesive, functioning whole. The combination of this identity and the desire for a simple, high-quality design was the starting point for the logo. It is based on a hexagon. The form is present in both nature and technology, and stands for the modular, systematic development of complex processes in large construction projects. The slightly rounded, relatively soft form language in the figurative mark and lettering expresses the personal element that blumergaignat cultivates in its dealings with its clients. The strapline “Ihr Projekt. Unser Management.” (Your project. Our management.) succinctly describes the company’s core competencies.
The key medium is the new website, which was created and programmed by evoq labs. The focus is on the reference projects, which provide a transparent demonstration of the knowledge and experience of blumergaignat’s specialists. Each project features incisive, large-format images, which supplement the detailed information in the project description. Interested parties can download the reference projects in PDF format. The PDF files are dynamically generated from the CMS TYPO3. This means that the project descriptions are created within the CMS and can be maintained centrally.
Information and downloads for competitions organised or supervised by blumergaignat are available in a specially created download area. The projects are divided into public and protected projects. Public projects can be accessed by any visitor, while protected projects require a username and password. The new website is not only a communication channel; it is also a means for daily business operations in cooperation with third parties.
Brand relaunch and new website
Development of a simple, high-quality corporate design depicting the complexity and process-orientation of the business fields. Creation of an incisive strapline. Website redesign with a strong focus on projects and references.
Development of a word and design mark
Development of a strapline
Customer gift branding
Screen design for new website
Programming in TYPO3