WHAT THE HEART DESIRES
A new brand identity for the first out-patient heart clinic in Switzerland
With its famous cardiologist and clinical director Prof. Dr. Ahmed Khattabthe, the first out-patient heart clinic in Switzerland, the Cardiance Clinic, offers its patients efficient and minimally invasive treatments.
All brand and design elements, from the new clinic name to the sign on the door, as well as a comprehensive website and all business and marketing documents were created in just three months. The new presence focuses on holistic patient care and combines modern state-of-the-art medicine with a relaxed and informal atmosphere.
The light and friendly colour scheme and organic shape of the logo were also incorporated in the interior architecture and signage, turning the brand into an experience.
The launch event was set up as an expert symposium which saw discussion on the future of cardiology between more than 100 invited doctors and famous speakers from the field of medicine and politics.
Complete and independent brand identity centring both around non-invasive treatment methods and the patients.
The heart is at the centre of the design and accompanied by two warm, calming colours.
Building signage (inside and out)