A CUT ABOVE
New image for Coiffure Varibelle
With 18 branches throughout the German-speaking region of Switzerland, Coiffure Varibelle is one of the most successful lifestyle companies in the country. The combination of modern interior architecture with optimum comfort reflect competence and professionalism.
A ringlet forms the company’s elegant new figurative mark and sums up its core expertise both in terms on content and visually. Combined with monochrome visuals and stylish colour accents, the succinct logo communicates healthy hair with beauty guarantee.
The image as a whole reflects the notion of an all-encompassing brand experience. The design elements offer a variety of opportunities for implementing this image to striking effect on diverse media and in branch design. A redesign with sustained impact.
Modernisation of the corporate image and positioning of the company as a lifestyle brand
A comprehensive redesign that enables an all-encompassing brand experience and takes into account the different architectural conditions
Corporate design development