Targeting new lines of business with a digital platform
Publishing companies must offer media products as well as print. That is why Effingerhof AG is now playing to its strengths digitally too: regional reporting, services for SMEs and a communications medium for communities and associations in the Aarau Region. A concept that opens up new lines of business to the publisher and gives the region a digital presence.
The new multimedia platform effingermedien.ch offers regional SMEs, communities, associations and other interest groups the opportunity to advertise themselves on a sustained basis. Posts are edited professionally by Effingerhof’s journalists and can be searched for, shared and commented on the media site. These come together with special topics to form a diverse mix unparalleled by any other medium in the region. No advertising texts, no superlatives, just dedicated regional journalism with high credibility. Social media elements allow for dialogue. Effingermedien.ch is also gradually transforming into a content marketing platform for the regional economy.
Task
So far the Effingerhof publishing company has been producing the free weekly newspapers Rundschau and Generalanzeiger solely in print format. The publisher wants to become a service for SMEs, associations and communities within the region with journalistically searchable and shareable content.
Solution
An online platform with journalistic articles about SMEs, associations and communities within the region. Content is updated on different days of the week, rather than just weekly, remaining searchable, shareable and commentable. Those who wish to can stay up to date with the newsletter for their region. The website was realised in TYPO3 in a fresh and responsive design and remains in a state of ongoing development.
Work
Workshops
Concept
Screen design
TYPO3
Newsletter
Content marketing
Social media concept
Growth of reach
Community management
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