CUSTOMERS TO THE FORE
Redesign of sales materials and visuals for Generali Switzerland
The subject of insurance does not generally count among the favourite pastimes of the Swiss citizen. Simple illustrations, strong arguments and clear benefits are the order of the day. And all too often, these fall short.
That is why the redesigned sales materials for Generali Switzerland are aimed both towards the needs of the customer as well as those of sales. Central arguments and core benefits are illustrated in easily graspable infographics. The materials can be compiled in modular format, in line with customer requirements, and personalised by sales representatives.
The new visuals too are centred almost entirely on the customer. Snapshots show people in their individual life situations, just as they really are: active, genuine and living life to the fullest.
All materials have been issued in four different languages; among these the advisor and company presentation as a customisable, interactive PDF with quicklinks and integrated multimedia content.
Review and further development of organically evolved sales materials and efficient management evaluation.
Modular, needs-oriented sales documents that can be used across all sales channels.