Greater Zurich Area
THAT’S WHERE IT’S AT
Modernisation of the location marketing organisation both online and offline
As an international point of contact for the promotion and marketing of the greater Zurich area economic region, the Greater Zurich Area (GZA) mediates between international companies and local needs and interests. The business environment is marketed as a central success factor for companies. With a highly-qualified workforce, a reliable infrastructure, access to a top research location and an extremely stable political environment, the region shows its strength in terms of framework conditions on the international location market.
This and additional location advantages are at the forefront of the new online presence. An interactive map allows visitors to discover the variety of companies based in the region and, at the same time, discover key information about the selected industry. The GZA specialist for the relevant field is also communicated, facilitating contact.
The visual overhaul of the entire presence positions the GZA as a modern and open organisation. Here the central corporate design elements of logo, typography and colours were retained and enhanced with icons, images and new layout principles. The result was a flexible set of design elements, which added consistency to the various online and offline features.
Redesign of the web presence and modernisation of the entire identity to form a more dynamic, interactive overall picture.
New website with increased user focus, relevant and up-to-date information as well as interactive elements. Parallel further development of existing corporate design.