Andrea Meloni, Centre Director
«evoq illustrates our core values through colour scheme, shapes and symbolism: exuberance, the concept of people as ever-changing beings and trusting surrender. Then and forever.»
Brand identity for a retirement and nursing home
Situated on a hill above the Limmat Valley, the Herrenbergli offers elderly residents a carefree new home. Over the past few years the centre was renovated from the ground up and adapted to meet the latest standards.
The board of directors’ key priority was to reflect the sunny and warm atmosphere of the Herrenbergli in its brand identity. User friendliness, legibility and clarity were at the top of the list.
The clear logo and warm colour scheme underpin a whole range of campaigns and communication measures. Even the signage picks up on these elements, while also serving as an orientation aid in the retirement and nursing home with unique symbols. Working in close collaboration with the client, careful consideration was given to the needs of elderly people here.
Task
Image relaunch and new signage for retirement and nursing home
Solution
A succinct logo and simple colour scheme, leaving enough room for gradual development and the creation of suitable communication tools.
Services
Logo design
Slogan
Corporate design development
Brochures
Flyers
Building signage (inside and outside)
Symbols/icons
Title image photography
Judith Schlosser, Gockhausen
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