Mibelle Group


Anne Willimann, Head of Communications, Mibelle Group
«We have been happily working alongside evoq labs for some years now. They support us both in content strategy and implementation as well as in the realisation of our website and blog.»
















Namaste: TV reports through the Mibelle blog

The Mibelle Group – the number three on the European own-brand manufacturers market – develops, produces and markets Migros’ own brand range, which includes brands such as ‘I am’, ‘Candida’, ‘Total’, ‘Handy’, ‘Sanissa’, ‘Exelia’ and ‘Yvette’. Here, its website serves as a central communications platform.

evoq labs has been advising the Mibelle Group since 2010 and recently gave its website a facelift: A modern and unified screen design. It also optimised mobile use of the site. Following on from this, it wowed the Migros subsidiary with a blog concept for its website. The Mibelle Group took care of the implementation of this itself. Since then it has been using the blog to  demonstrate its professional expertise and showcase its innovative ideas.

One notable achievement was a feature on a Mibelle project in the business magazine ECO by SRF. The editorial came across the topic thanks to a corresponding blog post and followed the CEO to India with a camera.


Overhaul/simplification of screen design and mobile usage.

Typeface standardisation.

Screen design
Blog concept (Concrete 5 Blog WordPress)

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