New brand identity for the NewPlacement Academy
The NewPlacement Academy is the largest provider of labour market strategies for managers and experts in the canton Zurich, with additional locations in Bern, Brugg and St. Gallen. It provides guidance primarily to the unemployed – placed by the regional employment agencies (RAV) – in processes of professional and personal change. The NewPlacement Academy’s core competencies are job application know-how and job coaching.
Its repositioning on the market as a leader in candidacy expertise required the development of a new corporate identity. This was implemented in the form of a responsive WordPress website with a blog developed by evoq labs. The clear, modern and responsive website replaces the original platform. The blog provides the NewPlacement Academy with a medium for demonstrating its specialist expertise and opening up a dialogue. WordPress technology facilitates easy and independent website maintenance.
The most important component of the current brand image is the new logo developed by evoq labs. The spiral-shaped brand logo uses fresh colours, symbolising cycles, development, renewal and an upward trend. It appears on all offline media that evoq labs have redesigned for the expertise centre for jobs and careers.
Task
New brand identity and redesign of the existing website.
Solution
Development of a new corporate identity.
Services
Branding
Website
Newsletter
Stationary
Building signage
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