profawo – the new childcare service brand
The services once conceived of as being solely for childcare have now been extended to all aspects of compatibility of family and work. The former childcare service is now a comprehensive partner for all sorts of care situations. A development that was to be reflected in the brand too.
The new name profawo (pro-family and work) positions the association in line with its wide range of services and conveys the compatibility of family and work. The strong pre-existing Kids&Co brand remains in use and clearly references the umbrella brand profawo. The vibrant and diverse colour scheme and snapshots of day-to-day care services demonstrate the variety of challenges when it comes to reconciling family and work.
Task
Adjustment of the brand structure and strategic repositioning of the association as a comprehensive partner for care situations.
Solution
A new brand that reflects the holistic approach both in terms of content and visually and covers different needs and generations.
Services
Brand structure
Naming
Logo design
Corporate design development
Visuals
CD manual
Brochures
Advertisements
Office templates
Building signage outside
Website skinning
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