RAISING THE STAKES IN PRINTING
Vocal communication for newspaper printing house in Adligenswil
Recognising the challenge posed to the printed press, the Ringier Group’s newspaper printer has set about skilful publicity for the sector. Whether during an election, Christmas or simply in between times, it impresses time and time again with innovative products and formats.
For this it required a corresponding communication concept, one depicting print products in a manner too hard to resist. A real show-stopper.
The election newspaper, published during both the Swiss national and Council of States elections, proved a real highlight. Ringier Print used this to report on the election goals of the fictitious RP party: awareness for the printed press, advertising for printed products in Swiss quality and showcasing Ringier Print’s range of services. Anybody with an interest is guaranteed a seat in Bern – not in the parliament building, but in Café Federal directly opposite.
An idea which has also attracted attention in the digital world. Take for example the video with Roger Köppel showing the importance of an election newspaper for prospective politicians.
Adrian Schaffner in a small report covering reactions to the election campaign
Creation of a communicative central theme for showcasing the printed press.
Bold pictures and a tonality that demonstrates the versatility of the medium while making readers smile at the same time.
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