New communications concept for the largest shopping centre in Switzerland
I need new trousers. And I need the shirt to go with it and the right shoes. I’ve been on the look out for a new camera for a while too. Or maybe a flat screen TV? A good glass of wine on top of that, and a few nibbles. Anything the heart desires.
The new communications concept for Shoppi Tivoli tells a story of limitless possibilities and personal taste, all of which the largest shopping centre in Switzerland combines under one roof: «My world the way I like it». Visuals made up of different scenes bring this idea to life visually with countless surprising combinations. 365 days a year.
Starting point
Repositioning of Shoppi Tivoli as a one-stop destination and extension of fashion know-how across all communications.
Solution
A captivating idea that demonstrates the variety and range of products on offer and that can be implemented across numerous channels to striking effect.
Services
Communications concept
Campaigns
TV spot
Radio spot
Posters
Advertisements
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