MY WORLD THE WAY I LIKE IT
New communications concept for the largest shopping centre in Switzerland
I need new trousers. And I need the shirt to go with it and the right shoes. I’ve been on the look out for a new camera for a while too. Or maybe a flat screen TV? A good glass of wine on top of that, and a few nibbles. Anything the heart desires.
The new communications concept for Shoppi Tivoli tells a story of limitless possibilities and personal taste, all of which the largest shopping centre in Switzerland combines under one roof: «My world the way I like it». Visuals made up of different scenes bring this idea to life visually with countless surprising combinations. 365 days a year.
Repositioning of Shoppi Tivoli as a one-stop destination and extension of fashion know-how across all communications.
A captivating idea that demonstrates the variety and range of products on offer and that can be implemented across numerous channels to striking effect.
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