Reto David, Marketing Manager at Swisscanto Foundations
«In evoq labs we have found a competent partner for this project. Our new identity is a success story which we continue to build on together.»
Second Pillar Competence Centre
Swisscanto is an umbrella brand under which various companies and foundations active in the investment and pensions sector trade. The aim was to position Swisscanto Foundations more clearly in future and this required an independent web presence: modern, fresh, cutting-edge and up-to-date.
At the same time the basic pension specialist wanted to use the opportunity to approach the topic of pensions from a new angle, and become a second pillar competence centre. evoq labs’ solution: A storytelling concept close to the target audience – developed in collaboration with the customer – explaining the notoriously complex topic in simple terms.
The protagonists are real people, telling stories from the various different stages of their life. evoq labs’ screen design integrates this central role accordingly. It added to this with targeted, user-friendly navigation features for the numerous download options.
Task
Simply/clearly illustrating and explaining the complex subject of pensions on a new website.
Solution
A communication concept based on storytelling, where the subject is unravelled using human stories.
Service
Communication concept
Screen design
Explanatory video
Content production
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