COMING UP TRUMPS ON BILATERAL NEGOTIATIONS
Corinne Mercedes Stucki, Communications Project Manager at Swissmem
«We are convinced that evoq’s creative ideas, high level of commitment and flexibility have helped us to demonstrate to our member firms and the wider population the great significance of bilateral agreements.»
Swissmem campaign for a successful Switzerland: «Bilateral contracts for all»
Bilateral agreements are going to be on the political agenda for the next few years and are critical to the sustainable success of a number of sectors, including the Swiss machine, electrical and metal industry (MEM industry). Swissmem represents the interests of these sectors here as an umbrella association. As part of a far-reaching Europe-wide policy campaign by Swiss industrial associations, it also raises awareness of the importance of bilateral agreements. The new campaign leadership strategy beats its political opponents at their own game: Long-term campaign leadership with proximity to the public.
Various online and offline measures are used to broker information. This is intended to shed light on the real meaning of the allusive catchword “bilateral” and to lay the groundwork for future votes on the topic.
Based on the communications concept developed by evoq, including a number of online and offline measures, Swissmem regularly implements corresponding campaigns at its 1000 + member companies. This multiplication effect allows Swissmen to reach not just a vast number of employees, but also their relatives:
- «bilateral website» as a central information platform for bilateral agreements
- «Bilateral chocolate stands» with the benefits for each individual printed on Swiss chocolates
- «Bilateral t-shirts» for politicians and fans
- «Bilateral card decks»
- and much more
The card sets each contain two card decks with cards in German and French as well as a “games rulebook” for success with bilateral contracts. Those who know the rules of play can play these to their advantage, that applied both to card game and bilateral contracts. Switzerland’s link to Europe is symbolised by trump cards of German and French origin within the Swiss national game – an age-old European tradition itself.
To demonstrate the benefits of bilateral agreements and reinforce these with clear facts.
A central and independent campaign platform as well as other informative publications and measures to provide information and contribute to discussion.
Social media concept