Matthias Walz, Managing Director of Vistaggio
«Developing a new brand was completely new territory for us. evoq was an invaluable and competent partner to us in all issues around the build-up of a brand – from the naming and the website right through to retail design.»
My glasses. My style.
Vistaggio is the new shining star of the Swiss optical galaxy. It is part of Interglass Technology AG. The latter has developed an innovative new resource-saving procedure for ophthalmic lens production: the lenses are moulded directly into their final form as opposed to the standard method cutting from a blank. This Swiss innovation merges into the new brand with expert Italian style. The focal point is not a clinical service, but a shopping experience that oozes Italian lifestyle and feel-good factor.
We worked with the client to position the brand using the values ‘forward-thinking’, ‘comfortable/familiar environment’ and ‘stylistic confidence’. This led us to the name, and slogan to match: ‘My glasses. My style.’ The brand design consciously plays on Italian elegance. Our retail concept for the Vistaggio shops featured team tables. The shops combine both technical and stylistic expertise: A cosy coffee corner offers a space to relax. Objects synonymous with everyday Italian life lend the spaces Mediterranean flair.
Face-to-face customer contact is a key priority for Vistaggio. Nonetheless, the new brand places a heavy emphasis on online communication. evoq labs developed a modern and functional website on TYPO 3 as well as a Vistaggio blog linked to other social media platforms. For more on this.
Task
Creation of an optician retail brand
Solution
Differentiated brand positioning. Development of a brand from the ground up, one that promises Swiss innovation, Italian elegance and a wonderful shopping experience.
Services
Brand positioning
Naming
Claim
Brand design
Retail design (creative direction)
Website/blog development (TYPO3/Wordpress)
Business stationary
Opening campaign
Production
Shop fitting: Teamtischer
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