A glimpse of Italy
Vistaggio, the optician brand developed by evoq, offers an Italian lifestyle shopping experience. By consistently applying the brand experience to all online Communications, evoq labs has succeeded in reflecting this in its online presence too. Evoq labs developed a website, blog and Facebook page for Vistaggio.
It is this Italianità that has lifted Vistaggio above its mainstream competitors. The emphasis is not the variety of glasses on offer, but rather the purchase experience as a whole. Customers can see online what is available to them in-store. The website is all about feel-good factor. Not an online shop, but a display window that makes customers want to visit.
Vistaggio seeks dialogue with its customers on Facebook. The optician’s conveys its specialist expertise in a WordPress blog set up by evoq labs. Integral corporate design – by merging website and blog, evoq labs has succeeded in making customers feel like they are in Italy after a visit to the Vistaggio online page.
Task
Digital presence for new optician brand
Solution
Online strategy incl. website, blog and social media
Services
Online concept development and consultancy
Screen design
TYPO3 website
Blog (WordPress)
Facebook
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