Many facets, one brand

With a new brand strategy and a fresh brand design, the Caprez engineering group is shaping up for the future.

A common brand umbrella for the engineering group

Caprez Ingenieure AG is an owner-managed company with numerous branches in the cantons of Graubünden and Zurich. The range of engineering services offered at the various locations is equally diverse. This makes the common brand all the more important.

The brand strategy developed in close cooperation with the client regulates the interaction of a strong umbrella brand with branches, subsidiaries and other activities. It forms the basis for the unified brand identity.

Multi-layered brand design

The brand design ties in with the origins of the traditional company. Caprez is rooted in the mountains of Graubünden and a large part of its projects have to do with buildings in the mountains. But the idea of the crystal also expresses the fact that Caprez engineers provide a very wide range of services. All touchpoints of the brand have been implemented in the new design, starting with the letterheads and templates, to give-aways and clothing.

Focus on website projects

However, the website is at the centre of the brand relaunch. It is the key medium and was designed, implemented and written by evoq. The website sets the scene for the new branding and convinces with its user-friendly navigation. The authentic imagery underlines the closeness that Caprez cultivates with its customers, partners and employees. Generously illustrated reference projects highlight the versatile competences. The Google map transparently shows the affiliation of the branches with their respective subsidiaries and helps visitors find the right contact person.

http://www.caprez-ing.ch/

Customer

Caprez Ingenieure

Services

Brand strategy

Corporate design and naming

CD manual

Accompanying customer events

Give-aways

Website

Screen design

Programming TYPO3