Agency for branding, advertising and design | evoq Zurich Cologne
How "frischer wind" drives change
Participatory processes with large groups have a strong practical and immediate dimension. They thrive on direct communication, shared thinking and collective intelligence. People are always at the center. The new branding deliberately highlights these dynamic and social qualities of “frischer wind's” facilitation and workshop methods.
The new brand identity tells the story of how “frischer wind” moves large organizations and entire systems and enables effective participation. Ideas are developed together and solutions are worked out step by step to ultimately achieve jointly supported results.
The logo: movement and energy
The newly designed logo is more than just a trademark. With its calligraphic quality, it visualizes how “frischer wind's” consulting and facilitation services focus on personal support and navigate challenging processes: dynamically, precisely and always with a human touch. The curved lines and the blue dot above the “i” suggest flexibility and continuous development, while the clear basic shape radiates stability, reliability and professional competence.
The careful integration of Jonas Raeber's proven caricatures underscores this philosophy: they show people interacting, illustrating complex relationships with wit, precision and an almost playful lightness.
The color scheme: freshness and professionalism
Vibrant yet subtle colors complete the look and complement the handmade elements. Used extensively, they represent the energy and creativity that brings a breath of fresh air to change processes - with a balance that conveys both inspiration and the necessary conceptual seriousness.
References tell stories
The new website was created by evoq in close collaboration with “frischer wind” using WordPress. It presents an extensive collection of reference projects that reflect the consulting firm's 25 years of experience and expertise. Large-format images provide detailed insights into the work with various organizations. From complex municipal development projects to strategic transformation processes in companies, “frischer wind” impressively demonstrates how all parties involved work together to overcome challenges and develop innovative solutions.
With the rebranding, “frischer wind” is positioning itself as an innovative consulting firm that not only reduces complexity, but also makes it understandable and comprehensible for all involved. The rebranding brings this philosophy to life and, last but not least, represents a review of the company's position on its 25th anniversary.
Illustrations: Jonas Raeber
jonasraeber.com
«Our new image reflects what has been driving us for 25 years. We believe that the best solutions arise when people from different backgrounds and with diverse perspectives think and work together.»
Britta von Wurstemberger, Managing Director of frischer wind
