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Social media campaign

# Inspiring stories from the couch

With LIVIQUE, the retail and wholesale company Coop launched a new brand with an independent orientation in the Swiss furniture market. evoq designed the communication strategy for social media and is responsible for the operational implementation of the campaign.

Social media rebranding successfully initiated

**Communication strategy tailored to the target group**

To meet the increased demands, the communication concept for social media was redefined and aligned with the current state of the industry. On Facebook and Instagram, completely renovated channels were created and populated with fresh content. A hashtag analysis and corresponding advertising campaigns ensured the most targeted distribution of the new content.

###### **Active campaign management**

Over three months, an active and interested social media community was cultivated with full attention. Emphasis was placed on visual storytelling and interactive content such as a naming competition. Smovies provided a behind-the-scenes look and appropriate moving image content for the social media campaign. Regular reporting provided important insights into the chosen strategy. It could thus be adapted in an agile manner.

###### **Set-up and handover**

Editorial meetings accompanying the campaign paved the way for a final handover workshop. LIVIQUE employees were optimally prepared for independent social media support and the insights gained were incorporated into the communication concept.

**Services**

Communication concept

Campaign planning

Social Media Management

Publishing

Technical advice

Community Management

Smovies

Training

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