Megaposters and website communicate together 

The website www.darum-kirche.ch presents services that help people in difficult times, facilitate contact, and resolve conflicts. The commitment is backed up with concrete figures, facts, and case studies that show how the Reformed Church of the City of Zurich uses its resources. It also answers questions about whether the church is still relevant today and can be effective in the long term. 

Presenting services that help people in difficult times, facilitate contact, and resolve conflicts. The commitment is backed up with concrete figures, facts, and case studies that show how the Reformed Church of the City of Zurich uses its resources. Questions are also answered as to whether the church is still relevant today and can be effective in the long term. 

The most prominent location in Switzerland 

The location of the mega poster was not chosen at random. The Wipkingen parish hall on Rosengartenstrasse is located on the busiest street in Switzerland. It is currently being renovated and is scheduled to reopen as the House of Diaconia (HDD) in 2027.

The house will be characterized by hospitality and appreciation and will strengthen the presence and positive perception of the church in society. This will create an important neighborhood meeting place for the Zurich parish, bringing together different generations and cultures. Open spaces, childcare, co-working facilities and dining options are planned. 

Comprehensive communication measures 

The measures developed and implemented by evoq include a series of mega posters, a website, social media advertising materials and articles, as well as print media that will be distributed in the individual parishes. evoq is also organizing contact with the city, obtaining the necessary permits, and coordinating the installation and removal of the 8 x 15 meter posters. 

Incidentally, at the end of the campaign, the material used will be turned into shopping bags and be distributed.