Sozialwerk Pfarrer Sieber

Winter campaign 2021

Hardship makes you lonely

Loneliness is probably one of the most profound problems of western societies. Loneliness is also often the cause of diseases such as depression, heart attacks or even cancer. Homeless people in particular suffer from loneliness. evoq picks up on this fact and shows in the winter campaign how people suffer from isolation.

Cross-media fundraising campaign for Sozialwerk Pfarrer Sieber

2021 will soon be history and yet there is still no end in sight to the Corona crisis. In particular, people in material and social need are increasingly suffering from the situation. The Sozialwerk Pfarrer Sieber experiences this circumstance especially in the cold season. The various contact points of the relief organisation are special places for many people trapped in loneliness. Here they not only receive concrete help, but also experience affection and fellowship.

In this year's winter campaign of the Sozialwerk Pfarrer Sieber for the benefit of disadvantaged people, evoq addresses the silent but rampant loneliness. Especially in the dark days of December, the situation becomes increasingly worse and for those affected it is almost unbearable. The distress is illustrated with a person sitting in a sealed jam jar, literally cut off from the environment.

The campaign tells the stories of two sufferers at the same time. Panic attacks and addiction problems lead Christine and Thomas into deep depression, material hardship and endless loneliness. Living in Corona times makes it additionally difficult for the two to find a way out. And so it is not surprising that Christine thinks of breaking up for good. However, the Sozialwerk Pfarrer Sieber does not leave anyone stranded in loneliness. The relief organisation tries to stand by people, provide existential help and, above all, give them the security that they are not alone with their problems.

Mailings, social media and street campaigns

Central fundraising tools of the "Not macht einsam" winter campaign are an addressed mailing with give-away, a scatter flyer in the shape of a jam jar and inserts in carefully selected media. In addition, the campaign is supported digitally with video clips and social media measures.

In keeping with the key visual, jam was diligently cooked in the facilities of the Sozialwerk. The fruit came from the leftovers of large-scale distributors and the jars were donated by Vetropack Ltd. Around 3000 jars of jams were produced, which will be distributed at street campaigns together with a flyer. It is hoped that this will draw attention to the difficult situation and, of course, generate additional donations. The campaign landing page with the corresponding donation page was created by the evoq digital team.

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