STEKKBAR - sustainable, flexible, growing with you
The idea of STEKKBAR is as simple as it is ingenious: furniture that you can simply change as needed.
We have developed the appropriate brand for it - a brand that explains the great idea in all its facets.
The overall result is convincing: German Design Award for product and brand!
The stekkbar story
Our lives are constantly changing.
WE are constantly changing.
How clever would it be to have furniture that simply goes along with these changes?
That grows with us.
That perfectly fulfils the task for which we need it at the moment.
That we can change as we need it. When we need it.
Your STEKKBAR furniture grows with you and, if you want, accompanies you throughout your life: from your child's room to your first own flat to your own family.
Redesign it. Change it. Add something else.
Always new, always suitable for you, always 100% wood.
Flexible and sustainable.
From the name to the font: an appearance tailored to the product.
The brand name says what it is: stekkbar. With two k's, in order to use the furniture-like impression of the letter, because of the better recognisability and also in order to be able to secure the corresponding URL.
The figurative mark symbolises what STEKKBAR stands for: Sustainability, adaptability, growing along. The stylised tree is made up of the letter K in the font "STEKKBAR Variable", which was specially developed for the brand and was in turn based on the furniture. It, too, can be "plugged in" and then forms a secondary design element that is as eye-catching as it is coherent.
A striking colour scheme rounds off the impression: green, of course, for sustainability, but in a fresh, eye-catching variant, accompanied by only two other colours.
In the online presence, too, the brand impresses with its simplicity; the product and its benefits take centre stage as the hero.
Customer
stekkbar
Services
Brand development and positioning
Naming
Logo
Font development
Performance