Agency for branding, advertising and design | evoq Zurich Cologne
Switzerland-wide fundraising campaign to support women in Chad
"For my children, I only want the best" - a principle that applies just as much to a mother in Switzerland as it does to a mother in Chad. However, the starting situation in the third poorest country in the world is completely different: Life is marked by hardship and hunger. Women are hit the hardest. The fundraising campaign starts here and addresses women who are willing to alleviate the hardship in Chad.
For SWISSAID's annual fundraising campaign, evoq develops a mailing that conveys how the aid organisation helps affected mothers in Chad to improve their living situation. The flyer conveys the message that every mother wants only the best for her child in an eye-catching way with a two-part photograph of a mother from Chad and from Switzerland, each holding her child by the hand. When you open the flyer, you are confronted with the fate of the African mother and learn how you can support SWISSAID's development projects in Chad with donations.
For the nationwide collection campaign, an addressed mailing and a scatter mailing in square format are being developed. The mailing, consisting of a flyer, cover letter and envelope, will be produced in German, French and Italian. A bar of shea soap enclosed with the mailing refers to aid projects around the shea nut, which represents a sustainable source of income and a great opportunity for women in Chad to achieve economic autonomy.
