Agency for branding, advertising and design | evoq Zurich Cologne
An inviting appearance for the Zurcher RehaZentren
The Zurich Rehabilitation Centers actively embrace change and cater to the evolving needs of society. evoq has further developed the corporate design, reflecting this commitment. Meanwhile, the competitor analysis carried out in advance enabled the new brand presence to differentiate itself from the competition both visually and in terms of communication.
Friendlier, more concise, and bolder
evoq has responded to the customer's request to retain the brand mark and has evolved not only the typography but also the colors. The new shades of red and blue make the overall brand appearance friendlier, more concise, and, not least, bolder.
The secondary design element, derived from a band-aid as a symbol of medicine, therapy, and care, enhances recognition and helps to anchor text and content. It allows for playful use and serves as the basis for the visual language of illustrations and icons. For higher-quality communication materials, the design route can also be enhanced with copper tones and premium materials like wood.
The claim "Creating new opportunities", developed by evoq for the anniversary communication, is now an integral part of the brand and positions the Zurcher RehaZentren even more strongly.
Transparent and comprehensibly summarised
All guidelines for the new visual identity have been specified in a Corporate Design Manual. It facilitates future handling of the corporate design for users and ensures correct usage.
Customer
Zürcher RehaZentren
Services
Further development of corporate design
Logo revision
CD manual
The claim "Creating new opportunities", which evoq developed for the anniversary year, becomes an integral part of the brand.
