Agency for branding, advertising and design | evoq Zurich Cologne
evoq accompanies Chrigel Maurer to victory in the toughest paragliding race
The Red Bull X-Alps is considered the toughest paragliding competition in the world. The 1138-kilometre race from Salzburg to Monaco by paraglider and on foot is won for the 6th time in a row by paragliding professional Chrigel Maurer from Adelboden. evoq accompanies the top athlete during ten race days from the Zurich office and partly directly on site and reports live on the course of the race in the social channels. Over 2,000 fans were organically acquired in the short period of time and over 400,000 post actions were recorded.
Maurer was not the only one who meticulously prepared his 6th victory: The evoq social media team around business manager and paraglider pilot Adrian Schaffner has already developed detailed editorial plans, a tagging system and exciting story snipplets about the race in advance. In addition, sponsor management helps to ensure that the numerous supporters from "A" like Audi e-tron to "X" like X-Bionic find their appropriate and thematically suitable mention. The race itself brings additional life to the coverage on Facebook and Instagram. evoq is in constant contact with Chrigel Maurer's entire team and literally processes information, pictures and films from the cockpit "on the fly".
At the Red Bull X-Alps, 32 athletes from 20 countries are travelling exclusively on foot or by paraglider. The aim is to cover the 1000-kilometre route as quickly as possible, passing 13 turnpoints in six different countries. Via live tracking, Chrigel's fans can follow his position down to the last metre and hope that the exceptional talent will win again.
www.redbullxalps.com
www.facebook.com/TeamChrigelMaurer
www.instagram.com/teamchrigel/
Customer
Chrigel Maurer
Services
Brand positioning
Content preparation
Editorial planning
Sponsor management
Film and photo production
Publishing for Facebook and Instagram
Fan management
Marketing documents
