Agency for branding, advertising and design | evoq Zurich Cologne
New appearance for Coiffure Varibelle
With 18 branches throughout German-speaking Switzerland, Coiffure Varibelle is one of the most successful lifestyle companies in the country. Varibelle stands for competence, professionalism, but above all for "wellness for the head". This self-image is reflected not only in the modern interior design, but also in the new brand identity.
Contemporary elegance
The new brand design is deliberately intended to stand out from the numerous small and larger providers in the industry. Varibelle is all about wellness and timeless elegance. Varibelle's brand design is characterised by the logo, which is formed by a stylised V. A lock of hair elegantly shapes the logo. A lock of hair elegantly forms the company's new figurative mark and gets to the heart of its core competencies, both visually and in terms of content. Combined with the monochrome imagery and the fashionable accent colours, the concise logo communicates wellness for the head - with a beauty guarantee.
The entire appearance is all about a comprehensive brand experience. The design elements offer a multitude of possibilities to implement the appearance in a striking way on the most diverse media as well as in the design of the branches.
