Redesign of sales documents and imagery for Generali Switzerland
Insurance advice is a personal matter. The sales materials redesigned from the ground up by evoq make the offers transparent for customers and enable a personalized approach in consultation.
The topic of insurance is not usually one of the favourite pastimes of Mr and Mrs Swiss. Simple presentations, good arguments and clear advantages are in demand. And often come up short.
Personalisable sales documents
The newly designed sales documents of Generali Switzerland are therefore geared to the needs of customers as well as to those of the sales department. Central arguments and core services are presented in easy-to-understand infographics. All documents are available in four languages.
In addition to flyers and brochures, the sales documents include a consultant and company presentation in the form of a customisable, interactive PDF with quick links and integrated multimedia content. The documents can thus be compiled according to individual customer needs and personalised by the sales force.
New image world
All sales documents are implemented with the new Generali imagery, which was also developed by evoq. It is all about the customer. Snapshots show people in their individual life situations, as they really are: active, genuine and in the midst of life.
Customer
Generali
Services
Visual world
Conzept
Marketing documents
Folder
Presentation
Flyer
Leporello
Sales promotion
Infographic
