Lemonbeat is the universal language for the IoT developed by RWE. A future technology that enables the connection of all "smart things" for the first time and overcomes the barriers that currently exist between different systems.

For this future technology, the task was to develop a branding that corresponds to the size of the idea, makes it emotionally tangible, shows the possibilities of Lemonbeat and makes you want to dive into this new world. The technical requirements were also high: the logo must work as a tiny icon on a smartphone as well as an embedded brand. It must be capable of animation and work as a super sign.

The result is a logo that visualises the idea of networking as simply as it does effectively: Three dots, one radio field.
This network can connect with others and thus expand in all directions: The animation of the logo explains the product benefit again forcefully and is also used as a secondary brand element.

The claim "Connected" also sums up the essence of Lemonbeat once again.

Lemonbeat