Mibelle Group

Corporate website

When aesthetics meets technology

With the new website of the Mibelle Group, evoq creates a varied, emotional brand experience that withstands high user expectations and strict security requirements.

New development and ongoing maintenance of the corporate website

Helping people achieve greater well-being, health and beauty is the goal of the Mibelle Group. Accordingly, the website of the manufacturer of cosmetics and hygiene products is not only the central source of information, but also the most important visual touchpoint for customers, partners and employees.

Security aspects, optimal responsive behaviour and an improved user experience are the focus of the website relaunch. For this purpose, two different systems will be replaced by a new complete CMS solution in TYPO3. This offers the required flexibility with the highest security standards and simplifies the editorial maintenance of the multilingual website.

A website for high user expectations

The flat navigation structure helps users to find their way around quickly and enables an individual introduction to the world of the Migros subsidiary Mibelle Group. Short, to-the-point information is supplemented throughout the site with relevant, exciting stories about products, research, sustainability and the company. Numerous images and videos also visually focus on people and their well-being and make the new website an emotional brand experience.

Doing technical justice to sophisticated design

The varied design demands clever programming of the content elements in order to do justice to the diverse forms of presentation and design options. A uniform basis is defined for each content type and provided with optional design attributes that can be defined accordingly during publishing. The result: maximum flexibility in page design combined with efficient content maintenance. The optimal solution for design and editing.

A collaboration for the highest user experience

The website is created in cooperation with the communications agency rosarot, which is responsible for the concept and design. The common goal is always a unique user experience on all output devices. On the programming side, this requires creative solutions with a multitude of functional adaptations and extensions. Despite the numerous technical challenges, the extremely demanding web project is implemented within the set time frame.


Mibelle Group


Programming website in TYPO3

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