Sozialwerk Pfarrer Sieber

Summer campaign 2023

Winter is definitely coming

With an unusual campaign, evoq is drawing attention to the year-round commitment of Sozialwerk Pfarrer Sieber in the middle of the hot summer.

Summer Campaign for Sozialwerk Pfarrer Sieber

Snowfall in August is not a weather caper this time, but the summer campaign of the Sozialwerk Pfarrer Sieber. Even though the issue of homelessness is traditionally only brought to public attention in winter, the Sozialwerk Pfarrer Sieber is active on the streets all year round. Because homelessness, loneliness or addiction know no seasons.

A look at the figures shows that every year more than 10,000 needy people take advantage of an overnight stay in the emergency sleeping facilities of the Sozialwerk Pfarrer Sieber. In the alley cafés, as many as 13,000 lunches are served throughout the year.

The work of the Sozialwerk in focus

The current campaign "Winter is definitely coming" is already getting people in the mood for winter. Thickly wrapped homeless people in a snowstorm attract attention. The primary goal is not donations, but to arouse interest in the work of Sozialwerk and the issue of homelessness. On the corresponding landing page sw-sieber.ch, you can order a newsletter or sign up for volunteer work.

Cooperation with VBZ

The campaign is made possible by a special VBZ fare, which will benefit the NGO this summer. The campaign is also present on VBZ buses and trams. The key visual will be continued in an adapted form in the coming winter campaign, which will then focus on the Pfuusbus and donations.

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Sozialwerk Pfarrer Sieber

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The Sozialwerk Pfarrer Sieber is not only committed to helping those in need in winter, but all year round.

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