Second pillar competence centre
Swisscanto is an umbrella brand under which various companies and foundations active in the investment and pension business operate. The modern, fresh and technically up-to-date website positions Swisscanto Foundations as an attractive provider.
With the website relaunch, the BVG specialist wants to take the opportunity to approach the topic of pension provision in a new way. The storytelling concept with numerous explanatory videos developed by evoq together with the client picks up the target audience, explains the complex topic very simply and positions the provider as a competence centre for the second pillar.
The protagonists are real people who tell stories from their different phases of life. The screen design by evoq takes this central role into account accordingly. The concept is complemented by a user-friendly navigation logic and numerous download options.
