Cross-media campaign for a diverse educational offer
"Get the right equipment for your career now" is the message of the Swissmem Academy. The campaign focuses on people who practise a sport with the wrong equipment and fail grandiosely.
The campaign uses wit and charm to communicate the wide range of training courses offered by the Swissmem Academy, surprising potential course participants as well as CEOs and HR managers.
To do this, evoq climbed mountains for the client, ventured onto black ice and even conquered the cool water. The four entertaining short films feature footballers in heavy ice hockey gear, a glacier hiker in flippers, a tennis player on a stand-up paddle board and a cross-country skier on inline skates. These video spots have been produced especially for social media and will be placed according to the season.
In addition to the social media communication, advertisements appear in the trade press as well as in HR magazines in order to reach the heterogeneous target group with lasting effect and low wastage. The campaign content can also be found on other communication media such as giveaways, trade fair stands and the image brochure.
