My glasses. My style.
Vistaggio is the name of the new star in the Swiss optician scene. It belongs to Interglass Technology AG. Interglass Technology AG has developed an innovative process for lens production that conserves resources: lenses are cast directly into their final shape instead of being cut from a blank as is usually the case. This Swiss innovation merges with Italian fashion expertise in the new brand. The focus is not on a clinical service, but on the shopping experience with Italian lifestyle and feel-good factor.
Together with the client, we formulated a brand positioning with the values "forward-looking", "feel at home" and "stylish". From this we developed the name and the associated claim "My glasses. My style.". The brand design deliberately plays with Italian elegance. Our retail concept for the Vistaggio shops was implemented by teamtischer. The shops combine professional and fashionable competence: a cosy coffee corner invites you to linger. Objects from everyday life in Italy convey a Mediterranean flair.
Direct customer contact is a priority for Vistaggio. Nevertheless, the new brand relies heavily on online communication. evoq labs developed a modern and functional website on TYPO 3 as well as a Vistaggio blog with connections to other social media platforms.
