Agency for branding, advertising and design | evoq Zurich Cologne
An attractive meeting place for the whole family
Coop was looking for a competent partner to modernize its Kids Club experience. As a full-service agency for brand design and communication, we developed a holistic solution that inspires and touches the emotions. The new modular design system can be used flexibly and playfull, from communication to gaming experiences and leaves a lasting impression.
The Kids Club offers a diverse and free program of games, crafts and activities that has been delighting children and their parents for years. The outdated design needed to be modernized and streamlined. Our multidisciplinary team developed a holistic concept that emotionally charges the Kids Club, makes it attractive and inviting to families and skillfully showcases the individual children's activities.
From the very first customer meeting, we developed a creative vision that turns the Kids Club into a real experience. In doing so, we go far beyond mere design and rethink the customer experience in its entirety - from the brand world to the staging of the space, the games and crafts on offer, giveaways as well as digital and haptic touchpoints.
A compelling brand world with high recognition value
Based on an atmospheric color concept, we have created a unique brand world for the Kids Club that inspires children and parents alike. Characters with strong personalities and a friendly appearance become popular figures who build an emotional connection to the place. To convey the strong brand across all media, we developed a modular design system. This allows the brand world to be implemented flexibly and efficiently across all touchpoints such as advertising materials, signage and digital channels - always consistent and distinctive.
Creative implementation at the highest level
From classic advertising materials such as flyers and digital applications to tactile elements such as the reception desk or play area - every touchpoint is emotionally charged and aesthetically well thought out. By using modern visualization techniques such as 3D renderings and motion design, we can present the result in extreme detail and realistically.
Results that inspire
The result of our work inspires and the newly designed appearance becomes a flagship project that stands out from the competition thanks to its high-quality design. Families can expect an experience that uniquely combines fun, play and creativity. We also offer impressive cost-effectiveness: the modular design system can be transferred to other locations at low cost in various scales. Several Coop shopping centers have already adopted this new design.
Customer
Coop Einkaufszentren
Services
Brand world development
3D visualizations
Modular brand design system
Messaging
Motion design
Brand design style guides
