Agency for branding, advertising and design | evoq Zurich Cologne
Three clubs - one brand
The merger of the three traditional clubs Zürichberg, Dolder Turicum and Dolder and the hall operator Verein Dolder Curlingbahnen has created the "Curling Club Dolder Zürich", one of the largest sports clubs on Zürichberg.
In the broad-based project, we accompanied the merger process, the associated repositioning and the design of the brand identity from the very beginning. With a sport like curling that is steeped in tradition and long-established clubs, this is a demanding task that requires the active participation of everyone involved.
New values, new appearance
In keeping with the newly developed values of "fun, team spirit and tolerance", the visual appearance was also given a general overhaul. A solution was chosen that is far removed from the usual insignia of sport with stone and broom. The club now appears with a sport-oriented and purely typographical implementation of the abbreviation of the club name. CCDZ appears in large letters on the redesigned club jerseys in blue, red and white. For those who prefer a more formal look, there is an alternative clothing line in black. Alongside the revitalized print products, the website underwent a fresh redesign.
