Agency for branding, advertising and design | evoq Zurich Cologne
An original with innovation
Gazosa Monti is the name of the new interpretation of the traditional Ticino lemonade that reminds us all of holidays and warm summer nights. The descendants of Gazosa pioneer Bartolomeo Monti Magliaso are relaunching Gazosa. evoq has given the new classic its branding and packaging.
While Gazosa Monti continues to cultivate the tradition of Ticino gazose with its fruity aromas in the classic returnable swing-top bottle, it differentiates itself through an innovative and sustainable business model. Gazosa Monti is produced at different locations north of the Alps, so there are no long transport routes. It is free of preservatives and artificial colours and is sweetened with sustainable organic sugar. The seven fruity varieties Limone, Aranciata Amara, Mirtillo, Pompelmo, Mandarino, Aranciata and Lampone ensure that there is a favourite for everyone - from bitter-sweet to fresh to tart-tender. Of course, the gazosa in the bar can also be chosen to match the colour of your outfit, as each variety has its own distinctive colour.
A design that feels like a holiday
At the heart of evoq's packaging are the colours, which make the drink an eye-catcher on the shelf and counter. Flavours and labels are colour-coordinated. The colour gradients evoke memories of sunsets in the south, the ornamental design expresses the tradition of the drink with a large portion of southern romance.