Agency for branding, advertising and design | evoq Zurich Cologne
Optimal visibility for the eye-laser offer
At augenlaser.ch, the Lucerne Cantonal Hospital advertises its range of treatments in Lucerne, Zurich and Goldau. The core of the website is an online test that shows how a visual impairment can be corrected with the different types of treatment. In addition, interested parties can register directly via the website and reserve their desired appointment online. The appointments made in this way are transferred directly to the hospital's booking system.
The concept and design of the website are based on the website of the Lucerne Cantonal Hospital. As an independent service not covered by health insurance, more than 100 patients have their say, and their names are used as testimonials for the excellent and successful treatment. The different types of treatment by laser or surgery are explained in detail with short film sequences, FAQ lists and a blog. In this way, interested users of the website are helped to overcome their fear of laser treatment. Alternative methods are suggested to those who are not helped by laser treatment.
The website is programmed with the open source CMS TYPO3. On the one hand, this allows for an ongoing expansion with additional functions and content containers and, on the other hand, for easy maintenance of the site by the client without the need for specific technical skills. In addition, great attention is paid to search engine optimisation and use on smartphones.
