Swissmem

Awareness campaign

On the bilateral path

Hiking, Jassen or Samichlaus are typical Swiss characteristics that have their place on Switzerland's bilateral path. Swissmem's multi-year campaign is characterised by easy-to-understand images that go down well with member companies and their employees.

I am a bilateral

For Swissmem, evoq is developing a comprehensive, multi-year awareness campaign to underline the importance of the bilateral agreements for the sustainable success of the Swiss tech industry.

The evoq campaign strategy attacks the political opponent with its own weapons: long-term campaigning that is close to the people and immediately understood. Various online and offline measures are used to convey information in order to fill the empty phrase "bilateral" with comprehensible content.

Swissmem is targeting its more than 1,000 member companies with numerous campaigns in order to reach not only employees but also their families thanks to the multiplication effect. For example, bilateral chocolates with benefits printed on them are distributed, politicians are dressed in bilateral T-shirts, bilateral maps are hiked, or a bilateral jass is played.

More detailed information is published in the biannual Europa Report, which documents the advantages of the agreements for business and the tech industry with testimonials from the industry.

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Swissmem

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