Agency for branding, advertising and design | evoq Zurich Cologne
Indispensable in the heart of the city: City Parking Zurich
City Parking Zurich is more than just a parking garage - it connects transportation and city life. evoq has created a brand identity that exudes simplicity and modernity while offering functionality.
City Parking Zurich, formerly Parkhaus Gessnerallee, is located in the heart of the city and plays a central role in Zurich's urban life. The parking garage attracts around 380,000 visitors annually and is ranked among the best parking garages in Europe by the European Parking Association. How do you create a brand experience for a place that is mainly hidden from view? How can the advantages of a parking garage be better communicated? evoq finds the answer in a clearly structured, recognizable design that brings City Parking to life.
In collaboration with the City Association of Zurich, evoq developed the brand positioning. The brand promise “Safe and convenient parking in the heart of the city center” is the basis of the City Parking brand. In a dynamic city like Zurich, the parking garage offers a moment of calm and bridges the gap between traffic and urban culture.
Concise design with high recognition value
The branding of the parking garage is as inviting as the parking garage itself. The typical yellow floor markings serve as inspiration for the new brand design. These familiar lines become a clearly defined space for all communication that reflects the character of the street and traffic. The result is not just a logo, but an efficient design system that can be used simply and consistently, from signage to advertising. At the interface between city and traffic, the new design ensures high recognition and facilities orientation.
Consistency that builds trust
The new branding enables the marketing team, the rental company and the on-site service team to present their services and offers in a consistent City Parking style. This also ensures clarity in communication, guarantees a consistent image and builds trust.
Digital services for the perfect start
For many, the brand experience begins even before they arrive. evoq has developed a website for City Parking Zurich that is not only user-friendly, but also highlights the additional services on offer. Thanks to real-time information on available parking spaces, umbrella rental and escort services, the website becomes a digital representation of the parking garage and gives visitors an overview of City Parking services even before they arrive.
The parking garage as a gateway to the City
With the new brand, City Parking Zurich becomes much more than just a place to park your car. It is a starting point for urban experiences.
Seamless orientation to the city and back
The new brand design is consistently integrated into the signage. Seamless signage and well-designed information displays intuitively guide visitors from their cars into the city and back again. The design ensures easy orientation, especially in classic search situations, such as finding the right exit or charging station. Returning from the city, customers encounter clear signage and site maps that make it easy to quickly grasp the layout of the underground facility.
«City Parking Zurich stands for safety and convenience in the heart of the city. The new branding makes this visible.»
Samuel Blum, City Parkhaus AG