With the online offer, the Cantonal Banks provide parents with concrete ideas and assistance on how to discuss money topics with their children. In this way, the banking group promotes the financial literacy of young people and assumes social responsibility. The name and the word mark as well as the corresponding communication in three national languages were created by evoq. While German-speaking Switzerland is addressed with jugendbudget.ch, the website for French-speaking Switzerland is accessible under jeunesetbudget.ch and for Ticino under budgetgiovani.ch.

To promote it, an advertising campaign is being developed that ties in with the TV campaign on social commitment to financial literacy in schools. In this way, evoq continues the story of the family from the "Spaghetti Spot". evoq conceives the stories, writes the scripts, is responsible for the preparation and implementation of the production and directs.

The eight short videos, which are used online and at the POS, amusingly revolve around the topic of money and children in everyday family life. For example, with the almost grown-up son who wants to take his own flat. The mother points out the high cost of living, while his sister questions the ability to run her own household per se. Another story shows the annoyed father who finds that the youngest's pocket money is gone after only three days. Or the story of the daughter who has just been promised 1.5 million US dollars in a dubious e-mail is told.

The online spots are played out as video on news in leading news portals and on special interest websites in all parts of the country. The measures are flanked by display ads, flyers and mailings to existing customers.