A customised corporate website for WILCO
In view of its 50th anniversary, WILCO presents itself as an innovative, service-oriented solution provider of leading inspection systems for the pharmaceutical, life science, diagnostic and packaging industries. In addition to the new brand identity, a modern, information-oriented website is also being launched: The high depth of information combined with a great overview and a multitude of functionalities make the new online presence an information platform for customers as well as employees.
Experience the WILCO brand online
"Less machine builder, more solution provider" is the driving claim for the new brand presence. This is also supported visually and in terms of content by the new online presence. With large images, a playful approach to the new brand colours and micro-animated brand elements, the website offers an ideal introduction to the new WILCO brand world: more dynamics, more emotions and more enthusiasm.
Focus on individual solutions
Customer-specific applications, the expertise they contain and new technologies form the content basis of the comprehensive site. Users can quickly find what they are looking for via direct access to the four most important subject areas: applications, services, products and technologies. Structured knowledge and in-depth information as well as well thought-out cross-links pave the way to the individual solution.
Structure diversity and discover it playfully
The broad product range is another challenge that must be cleverly mastered. The individual series are grouped into superordinate categories and are easily accessed via a tabbed navigation. The key features of the respective series can be discovered interactively and targeted recommendations encourage visitors to read more deeply into the subject matter.
Information hub, also for employees
The new website is a comprehensive information hub, which makes customised customer applications as a specific solution of a multitude of technologies, products and services come alive. This not only covers the information needs of potential customers, but also helps employees to see the diversity of possible solutions. Transparent communication that creates trust and underpins the claim to be a sustainable, solution-oriented partner for inspection systems.