Zürcher RehaZentren

Event planning and live communication

An anniversary year that will be remembered

125 years of change and progress: the Zurich RehaZentren celebrate a historic anniversary year. evoq develops the anniversary communication for the Zurich RehaZentren and sets accents for the future.

125 years of change and progress

2018 is a historic year for the Zürcher RehaZentren in several respects: 125 years ago, the foundation's cornerstone was laid, and exactly 100 years ago, the foundation acquired what is now the Zürcher RehaZentrum Davos. For the double anniversary, evoq developed an anniversary message with a label, claim and imagery that strengthens the positioning of the Zürcher RehaZentren.

An anniversary claim becomes an integral part of the brand

Special attention was paid to the versatile rehabilitation offer as well as the partnership-based cooperation between staff and patients. This is how the anniversary claim "Creating new opportunities" came into being, which is now an integral part of the brand.

Target group-specific events as a platform for the anniversary story

For the target groups of referring physicians and strategic partners from politics and administration, evoq, in cooperation with the Zurich Rehab Centres, is planning one specialist event each at the Davos Congress Centre and the National Museum in Zurich. The focal points of the content are deliberately chosen to match the respective event and to encourage guests to attend both events.

Well-known personalities such as the cantonal councillors Dr Thomas Heiniger and Christian Rathgeb or the internationally renowned comedian Dr Eckart von Hirschhausen are further highlights. Evoq is responsible not only for the conception of the content, but also for the design of the communication media as well as the complete event organisation, support and communication.

A big "thank you" to the employees

Of course, the target group of employees will not be neglected in this anniversary year: for them and their families, the Schatzalp in Davos will be the place to be in late summer. In an unusual invitation in the form of a poster, the CEO announces an attractive programme with games, exciting guided tours and musical accompaniment by Eliana Burki. Specially designed display walls with exciting facts provided answers to the competition questions and encouraged the guests to look into the history of the Foundation and the clinics.

Customer

Zürcher RehaZentren

Services

Anniversary message concept

Label and claim

Visual world

Event planning

Communication materials

Live communication

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